

Photos: Florence by Wolfgang Weiser, Pexels License; Pula by Miroslav.vajdic, CC BY-SA 4.0, cropped.
Florence or Pula?
Our verdict in twelve categories, each scored against the same fixed benchmark cities, and the climate month by month, so you can choose for your trip.
Choose Florence for
- shopping
- culture and sights
- getting around
Florence is the trip for people who want to spend their days looking at things: the Uffizi, the Accademia, the Bargello and the dome, all within walking distance of each other. Tuscany sits around it, with Siena, Lucca and the Chianti vineyards an easy train or bus ride away. Choose it for art, long trattoria dinners, craft shopping and a base you never need a car for. Be ready to pay city prices and to give up any idea of a swim.
Choose Pula for
- beaches
- families
- prices
Pula suits a summer by the sea with some history on the side. A Roman amphitheatre and a temple fill a day or two, and the rest of the week is clear water off the rocks at Verudela and Kamenjak, Istrian food in the hinterland villages and drives to Rovinj or the hill towns. It costs less than Florence, it is easier with children, and it is far more relaxed, though you will want a car.
Scoreboard
Twelve categories on one fixed scale from 0 to 100. The shaded stretch is the gap between the two.
Your match
Pick a travel style or drag the sliders, and both match scores follow your weighting.
Wins on shopping and culture and sights with your weighting.
Wins on beaches and families with your weighting.
What matters to you?
Category by category
What the scores mean for a trip.
Beaches & swimming
This is Pula's clearest advantage. It sits on a rocky, indented coast where you swim off platforms and pebble coves at Verudela, Stoja and Medulin, and at Cape Kamenjak the coves are wild and very clear. You can go for a swim before lunch and be back in town for dinner.
Florence lies inland in the Arno valley. The sandy Versilia beaches near Viareggio take about an hour and a half each way, so the sea means giving up a whole day. Most summer visitors settle for a pool instead.
Food & drink
Florence eats better, and it offers more choice. Bistecca, ribollita, lampredotto from street carts and the Mercato Centrale give you a full food culture right in the centre. Family trattorie in the Oltrarno and Chianti wine by the glass make dinner a reason to come in themselves.
Istrian cooking is just as distinctive, with truffle pasta, scampi buzara, pršut, Malvazija and Teran. The choice inside Pula is narrow, though, and the best meals usually mean driving out to a konoba in the hinterland or on a harbour along the coast.
Culture & sights
Both cities have great monuments, but Florence has far more of them. It holds the core of the Renaissance: the Uffizi, David in the Accademia, the Bargello, the San Marco frescoes and the Brancacci Chapel. That is a week of looking, and the big museums need booking ahead.
Pula's Arena is one of the finest Roman amphitheatres anywhere. With the Temple of Augustus, the Arch of the Sergii and the Venetian fortress, it makes a rewarding day or two, not the main reason for a trip.
Nightlife
Neither city is a place for a big night out, and in both the evening centres on a glass of wine. In Florence that means aperitivo and then the crowds around Piazza Santo Spirito, all year round, with student pubs near the centre.
Pula's evenings are almost entirely a summer thing: terraces by the Forum, then beach and cocktail bars on Verudela and in Medulin, some of them open late at weekends. Out of season it goes quiet in a way Florence does not.
Nature & outdoors
Pula has a slight edge, mainly because its outdoors includes the sea. Kamenjak's car-free headland is good for walking, cycling and kayaking around the islets, and there is windsurfing at Premantura and diving on naval-era wrecks.
Florence offers walking in farmed countryside instead: olive terraces at Fiesole, cypress lanes and vineyards in Chianti, and the Casentino forests further out. Both are best in spring and autumn.
Day trips
Both make good bases, but Florence is hard to beat. Siena, Pisa, Lucca, San Gimignano and the Chianti villages are all close, Bologna is under forty minutes by fast train, and the main towns are easy to reach by rail.
Pula covers Istria well. Rovinj, the mosaics at Poreč, the hill towns of Motovun and Grožnjan, and the Brijuni islands are all within reach. Buses are thin, though, so most of these trips need a car.
Good for families
Pula is the easier choice with children because the days revolve around the water. The shallow bays at Medulin and Premantura suit toddlers, and there is an aquarium in an old fort. Children can scramble through the Arena's underground passages, and a dinosaur park and a water park are close by.
Florence asks more of children. Climbing the dome, the secret passages of Palazzo Vecchio and the Boboli Gardens help, but the main sights are paintings and churches, and the summer crowds and heat are hard on small legs.
Getting around
In both cities the historic sights are a short walk apart. Florence keeps that ease beyond its centre: trams run to the airport, small buses climb to Fiesole, and Santa Maria Novella station puts half of Tuscany within a train ride.
Pula falls behind once you leave the old town. The inland railway is slow, regional buses are infrequent, and Kamenjak, the hill towns and the wider coast really need a car or a scooter.
Shopping & style
Florence is a real shopping destination. Its leather workshops, marbled paper, goldsmiths on the Ponte Vecchio, Oltrarno gilders and framers, and the fashion houses of Via de' Tornabuoni grew out of centuries of craft.
In Pula you shop for food more than for things. The best buys are olive oil, truffle products, wine and rakija from the market hall and from farms, and the old-town street has little beyond chain stores and souvenirs.
Affordability
Pula is the gentler on your budget. Private apartments and simple konobas keep a stay reasonable, especially in spring and autumn, but July and August bring prices close to those of the Western European coasts, and car hire adds up.
Florence costs more for a city of its size. Central hotels are expensive and museum tickets mount up over several days. Street food, market lunches and the fact that you can walk everywhere help to balance it.
Live music & performing arts
Florence has a classical season to plan evenings around. Opera, orchestral concerts and ballet run at the Teatro del Maggio Musicale Fiorentino, and the spring Maggio festival is one of the oldest in Europe. Smaller church concerts are on offer most nights.
Pula's one great stage is the Arena in summer. Pop and rock concerts, classical galas and the film festival under Roman arches are memorable. Outside that season there is little beyond theatre in Croatian.
Wellness & relaxation
Neither city has a spa culture of its own, but Florence has better options close by. Montecatini Terme's old thermal halls are under an hour by train, the sulphur pools of Bagno Vignoni and Saturnia make a longer outing, and a farm stay in the Tuscan hills is a classic way to slow down.
Pula's wellness means the hotel spas on Verudela and in Medulin. The slow pace outside midsummer and the pine-shaded paths along the shore still make it an easy place to unwind.
When should you go?
Pick your month. The climate figures are measured averages, not a forecast.
Florence in July
Pula in July
Daytime high, °C
Rainfall in the month, mm
Where the figures come from
Florence has no rain gauge within 25 km of the centre, so its rainfall comes from a gridded climate dataset read at the city rather than from a gauge further away.
Florence's sunshine is measured 71 km from the centre, at Pisa / S. Giusto.
Pula's temperatures are measured 87 km from the centre, at Trieste.
Pula has no rain gauge within 25 km of the centre, so its rainfall comes from a gridded climate dataset read at the city rather than from a gauge further away.
Temperature and rainfall are climate normals, averaged over the years shown. Florence: 1995-2020 (sunshine 1991-2020, rainfall 1991-2020) normals, Firenze / Peretola (5.6 km from centre). Pula: 1991-2020 normals, Trieste (87 km from centre).
Florence is best for walking from April to early June and again in September, when the days are warm and the rain is moderate. July and August are the hard months. Highs reach 33°C in the enclosed valley, which makes queuing and sightseeing on stone streets heavy going. From October the rain builds, peaking at 124mm in November, and winter is cool but still fine for museum days.
Pula stays a few degrees cooler than Florence in high summer, because the sea takes the edge off the heat, and it is a beach destination from June to September. The water reaches 22°C in June, peaks at 25°C in August and is still pleasant through September. Both cities turn wet and grey from October to December. Pula then has little to offer, while Florence's museums still give an off-season visit a purpose.
Which traveller are you?
For a beach and sun trip, Pula is the obvious pick. Clear water, pine shade and the wild coves of Kamenjak are all close to town, while from Florence the nearest sand means a day out on the Versilia coast by train.
On a culture and arts trip, Florence is in another league. Botticelli, Michelangelo, Fra Angelico and Brunelleschi fill a week of museums and churches, and opera and orchestral concerts round off the evenings. Pula's Roman monuments are superb but are seen in a day or two.
For a short city break, Florence is the better fit. A few days on foot take in the dome, the Uffizi and the Pitti without any transport. Pula's old town fills a day, and its coves and hill towns need a slower week and a car.
Before you go
| Measure | Florence | Pula |
|---|---|---|
| Official language | Italian | Croatian |
| Currency | Euro (EUR) | Euro (EUR) |
| Sockets | CFL230 V, 50 Hz | CF230 V, 50 Hz |
| Driving side | Right | Right |
| Time zone | UTC+1, UTC+2 in summer | UTC+1, UTC+2 in summer |
| Emergency number | 112 | 112 |
| Elevation | 50 m | 5 m |
| Main airport | Florence Airport, Peretola (FLR)6 km from centre46 non-stop destinations | Pula Airport (PUY)7 km from centre34 non-stop destinations |
| Public holidays this year | 13 days | 14 days |
By the numbers
| Measure | Florence | Pula |
|---|---|---|
| City population | 360,930 | 52,220 |
| People per km² | 3,528 | 971 |
| Museums within 10 km | 141 | 4 |
| UNESCO World Heritage sites within 50 km | 6 | 1 |
| Swim season, months above 21 °C | - | 4 months |
Where else could you go?
Every comparison below shares a destination with this one, so you can follow Florence or Pula somewhere new.