

Photos: Ghent by ykeiko, CC BY-SA 3.0, cropped; London by AXP Photography, Pexels License.
Ghent or London?
Our verdict in twelve categories, each scored against the same fixed benchmark cities, and the climate month by month, so you can choose for your trip.
Choose Ghent for
- prices
Ghent suits a traveller who wants a manageable, unhurried medieval city: canal quays, a moated castle in the middle of town and the van Eyck altarpiece, all within a short walk. It is the better base for seeing Flanders by train, with Bruges, Brussels and Antwerp close by, and it costs noticeably less than London, though it is not cheap. Pick it for a few calm days of beer, old streets and Flemish painting.
Choose London for
- shopping
- live music and the arts
- nightlife
London is the choice when you want depth and range. Its museums, theatres, shops, restaurants and nights out are on a scale Ghent cannot approach, and it is much easier to fill with children's days. Expect to spend more and to cover long distances, but a week there still leaves plenty unseen.
Scoreboard
Twelve categories on one fixed scale from 0 to 100. The shaded stretch is the gap between the two.
Your match
Pick a travel style or drag the sliders, and both match scores follow your weighting.
Wins on prices with your weighting.
Wins on shopping and live music and the arts with your weighting.
What matters to you?
Category by category
What the scores mean for a trip.
Beaches & swimming
Neither is a beach destination, and both send you an hour by train to a cool, short-season sea. What you find there differs. From Ghent the coast tram links wide sandy beaches and dunes, while London's nearest seaside, Brighton, is pebble, with sandier shores further away in Kent.
Back in town, Ghent's swimming means the lake shore at the Blaarmeersen. London has a real fresh-water culture, with outdoor lidos and the Hampstead Heath ponds, where some people swim all year.
Food & drink
London gives you far more choice. Its strength is the cooking of its communities, from Bangladeshi curries on Brick Lane to Turkish grills in Green Lanes and Caribbean food south of the river, along with a large fine-dining scene and markets such as Borough.
Ghent is narrower but has a clear identity: waterzooi, beef stewed in dark beer, mussels and grey shrimp croquettes in the old lanes of the Patershol, and brown cafés with long Belgian beer lists. It is good for a few days and unusually kind to vegetarians, but you would not plan a trip around it the way you might in London.
Culture & sights
London is far ahead in sheer depth. The British Museum, the National Gallery, the V&A and the two Tates are each worth a day, and most are free. Add a thousand years of landmarks from the Tower to St Paul's, and a week only scratches the surface.
Ghent is a different kind of visit. It is a compact, lived-in medieval centre, where the Graslei guildhalls, the Gravensteen and three great towers line up in a single walk. Its one world-class treasure is the Ghent Altarpiece in St Bavo's, and two or three days cover it all.
Nightlife
London offers a whole range of districts: late cocktail bars and the gay scene in Soho, warehouse clubs in Shoreditch and Dalston, big venues in Brixton, and pubs everywhere. Weekends there are a serious night out.
Ghent's evenings are smaller and student-led, loud in the Overpoort during term and more relaxed over strong beer in the cafés around the Vrijdagmarkt. There is no real club scene. The exception is the Gentse Feesten in July, when the whole centre becomes a ten-day street party.
Nature & outdoors
Ghent's surroundings are flat and largely farmed, so the outdoors there is mostly a matter of bikes and easy walks. Riverside paths follow the Leie out to villages such as Sint-Martens-Latem, the Bourgoyen-Ossemeersen wetland on the city's edge is good for birdwatching, and you can take a kayak out at the Blaarmeersen. The Zwin reserve and the coastal dunes are within reach for a day. It is pleasant, green cycling country, but the land nearby is gentle and nothing dramatic is close by.
London has more to offer, both in the city and beyond it. Deer roam among the ancient oaks of Richmond Park, Hampstead Heath gives open hilltop views over the skyline, and the Thames Path runs out past Kew towards Richmond. About an hour by train, the Chilterns and the chalk ridges of the South Downs have well-marked footpaths, and the white cliffs of the Seven Sisters make a longer day out.
Day trips
Both make excellent bases, but the trips are of different kinds. From Ghent the hops are very short and mostly to other historic cities: Bruges in under half an hour, Brussels and Antwerp close behind, plus the battlefields around Ypres and Lille across the border.
From London the rides are a bit longer and the themes vary more: Oxford and Cambridge colleges, Windsor Castle, Roman and Georgian Bath, Stonehenge, and the seaside at Brighton.
Good for families
London is much easier to fill with children's days. The Natural History and Science Museums are free, park playgrounds and boating lakes are everywhere, the zoo is in Regent's Park, and Legoland and the theme parks are within reach. The catch is the city's size and the many Tube stations with only stairs.
Ghent is safe and calm, with few cars in the centre. The Gravensteen's battlements, canal boats and the House of Alijn's old toys fill a day or two, but beyond those little is aimed at children, and the cobbles are hard going with a pushchair.
Getting around
London's network takes you almost anywhere without a car: the Underground, the Elizabeth line, buses and riverboats, all paid for with one contactless card. The cost is time, since journeys across the spread-out city are long and the Tube is crowded at rush hour.
Ghent hardly needs transport at all. Its flat, largely car-free centre takes minutes to cross on foot, bikes are the local habit, and trams cover the rest. The main drawback is that the main station is a twenty-minute walk from the centre.
Shopping & style
London is one of the world's great shopping cities, from the luxury houses of Bond Street and the bespoke tailors of Savile Row to the historic department stores and the weekend markets at Portobello Road, Camden and Spitalfields. Ghent is modest by comparison. The Veldstraat has the chains, the Serpentstraat has independent design, and the best buys are edible: cuberdons, chocolate, the local mustard and beer.
Affordability
Ghent is clearly cheaper, though Belgium is still pricey for Western Europe. Hotel rooms are moderate for most of the year, and walking replaces transport fares, but sit-down dinners with a few beers soon add up.
London is in a different bracket. Central rooms are small and very expensive, and meals, theatre seats and fares all cost a lot. Its big saving is that the national museums and parks are free, which helps on a careful budget but does not close the gap.
Live music & performing arts
London is a destination in its own right for the stage. There are West End musicals, the National Theatre, the Globe and fringe rooms above pubs, opera at Covent Garden, five major orchestras and the BBC Proms at the Royal Albert Hall, so there is a serious choice every night.
Ghent's scene is good for its size. Its nineteenth-century opera house is shared with the Flemish national company, De Bijloke hosts early music in a medieval hospital, and NTGent is respected for bold theatre, though mostly in Dutch. It is worth an evening while you are there rather than a reason to travel.
Wellness & relaxation
Neither is a spa city, but London has more to offer. It has surviving Victorian and Edwardian Turkish baths under tiled vaults, full hotel spas in Mayfair and Knightsbridge, and the thermal waters of Bath a train ride away. Ghent has little beyond a few saunas and hotel spas. What it does have is a slower pace than London: quiet beguinage gardens, canal walks along the Coupure and calm Sundays.
When should you go?
Pick your month. The climate figures are measured averages, not a forecast.
Ghent in July
London in July
Daytime high, °C
Rainfall in the month, mm
Where the figures come from
Ghent has no rain gauge within 25 km of the centre, so its rainfall comes from a gridded climate dataset read at the city rather than from a gauge further away.
Ghent's sunshine is measured 45 km from the centre, at Vlissingen.
Temperature and rainfall are climate normals, averaged over the years shown. Ghent: 2009-2025 (sunshine 1991-2020, rainfall 1991-2020) normals, Melle / Kalverhaag (10.1 km from centre). London: 1992-2020 (sunshine 1991-2020, rainfall 1991-2020) normals, London Weather Centre (1.3 km from centre).
Both cities have a mild, damp northern climate, and neither ever gets too hot for walking the streets. Ghent is much the same as London for most of the year, peaking around 23°C in July and August against about 23°C in London. Its winter days are a little colder, though slightly sunnier. Late spring suits Ghent well: April is its driest month and already bright. From May to September both cities are comfortable for long days outdoors, and Ghent gets rather more summer sunshine.
Rain falls differently. Ghent gets wetter from June, with around 76mm in August and similar totals through to December, so its summers bring more showers. London's rain is spread fairly evenly and never heavy, with autumn the dampest stretch. If you want a day at the Belgian coast, the North Sea only reaches about 19°C in August, which is fine for paddling but not for a swimming vacation.
Which traveller are you?
On a trip on a tight budget, Ghent is easier on the wallet. Hotels are moderately priced, frites stands and set lunches keep meals sensible, and the walkable centre means you hardly need transport. London's free museums help, but its rooms and meals cost a lot.
On a family trip with children, London is clearly better. Free dinosaur halls and hands-on science galleries, park playgrounds, the zoo in Regent's Park and theme parks nearby fill a week. Ghent has the Gravensteen and canal boats, but it runs out sooner.
For a shopping trip, London is in another league: luxury houses on Bond Street, Savile Row tailoring, historic department stores and the markets of Portobello Road and Columbia Road. Ghent offers pleasant side-street independents and edible souvenirs, but little luxury.
Before you go
| Measure | Ghent | London |
|---|---|---|
| Official language | French, German, Dutch | English |
| Currency | Euro (EUR) | Pound Sterling (GBP) |
| Sockets | CE230 V, 50 Hz | G230 V, 50 Hz |
| Driving side | Right | Left |
| Time zone | UTC+1, UTC+2 in summer | UTC, UTC+1 in summer |
| Emergency number | 112 | 112 or 999 |
| Elevation | 12 m | 4 m |
| Main airport | Brussels Airport (BRU)56 km from centre191 non-stop destinations | London Heathrow Airport (LHR)23 km from centre224 non-stop destinations |
| Public holidays this year | 14 days | 8 days |
By the numbers
| Measure | Ghent | London |
|---|---|---|
| City population | 272,657 | 8,799,728 |
| People per km² | 1,728 | 5,598 |
| Museums within 10 km | 30 | 216 |
| UNESCO World Heritage sites within 50 km | 5 | 4 |
| Swim season, months above 21 °C | None | - |
Where else could you go?
Every comparison below shares a destination with this one, so you can follow Ghent or London somewhere new.