VacationSelector

Florence or London?

Two destinations compared on nine measures of openly sourced data. Weight what matters to you and the verdict follows.

Your match

Florence
55
match

Wins on value for money and museums & heritage with your weighting.

London
✓ Best match
64
match

Wins on nightlife and places to eat with your weighting.

What matters to you?

Pick a travel style or drag the sliders. The match scores above update as you do.

Scoreboard

Each measure scored 0 to 100. Open a row for the figures behind the score.

FlorenceLondon
Beaches & swimming. Florence and London are level on 0.
FlorenceLondon
Score00
Swim season months00
Beaches 10 km047
Coast distance78 km43 km
Water distance
Places to eat. London leads by 29 points.29
FlorenceLondon
Score5988
Restaurants within 2 km of centre1,2993,317
Effective number of cuisines within 2 km1540
Museums & heritage. Florence leads by 10 points.10
FlorenceLondon
Score8272
Museums within 10 km132148
Museums within 2 km of centre9349
Share of museums within 2 km %7033
Unesco sites within 50 km44
Nightlife. London leads by 39 points.39
FlorenceLondon
Score5695
Drinking venues within 4 km8185,327
Drinking venues within 2 km of centre5992,443
Share of drinking venues within 2 km %7346
Nightclubs within 4 km34312
Nature & day trips. London leads by 2 points.2
FlorenceLondon
Score3840
Protected land share 50 km %916
Landscape blanket share 50 km %214
Land share of disc %10097
Park area within 2 km86 hectares84 hectares
Good for families. London leads by 23 points.23
FlorenceLondon
Score5275
Tourist attractions within 2 km3085
Park area within 2 km86 hectares84 hectares
Theme parks within 30 km03
Sights concentration. London leads by 14 points.14
FlorenceLondon
Score7589
Notable places within 2 km292649
Min wikipedia languages55
Value for money. Florence leads by 14 points.14
FlorenceLondon
Score6854
Price level global64.984.9
Daily budget€155
Year-round weather. Florence leads by 5 points.5
FlorenceLondon
Score6863
Monthly daytime high10.8 °C to 32.7 °C8.2 °C to 23.8 °C
Monthly rainfall32 mm to 132 mm38 mm to 67 mm
Dry months21
0255075100

When should you go?

The figures behind each month. Each row is shaded against that destination's own year, so the deepest cell is its best month for that measure and the palest its weakest. Shades are not comparable between the two rows.

J
F
M
A
M
J
J
A
S
O
N
D
Daytime high, °C
Florence
11
12
16
20
24
29
32
33
27
22
16
11
London
8
9
12
15
18
22
24
23
20
16
11
9
Rainfall, mm
Florence
68
58
59
65
63
41
32
35
102
125
132
95
London
59
45
38
43
46
47
46
53
51
64
67
57
Daylight, hours per day
Florence
9
11
12
13
15
15
15
14
13
11
10
9
London
8
10
12
14
16
17
16
15
13
11
9
8
Sunshine, hours per day
Florence
4
4
6
6
8
9
11
10
7
5
4
3
London
2
3
4
6
6
6
7
6
5
4
2
2

Temperature and rainfall are thirty-year climate normals, averaged over the years shown. Florence: 1995-2020 (sunshine 1991-2020, rainfall 1991-2020) normals, Firenze / Peretola (5.6 km from centre). London: 1991-2020 normals, London Heathrow Airport (22.5 km from centre).

WorseBetter

Getting there

Flying fromFlorenceLondon
ParisCDG, ORY, BVA
1 h 40 m
€143-159
FLR · 6 km
1 h 5 m
€92-144
LHR · 23 km
AmsterdamAMS
1 h 55 m
€232-255
2 stops
FLR · 6 km
1 h 5 m
€146-170
LHR · 23 km
TiranaTIA
1 h 35 m
no fares
PSA · 70 km
2 h 55 m
no fares
LHR · 23 km
BarcelonaBCN
1 h 35 m
€113-168
FLR · 6 km
2 h 0 m
€61-144
LGW · 40 km
MadridMAD
2 h 10 m
no fares
FLR · 6 km
2 h 10 m
€124-216
LHR · 23 km
RomeFCO, CIA
55 m
€136-139
1 stop
FLR · 6 km
2 h 20 m
no fares
LGW · 40 km
MunichMUC
1 h 15 m
no fares
FLR · 6 km
1 h 45 m
no fares
LHR · 23 km
FrankfurtFRA, HHN
1 h 30 m
no fares
FLR · 6 km
1 h 25 m
no fares
LHR · 23 km
ZurichZRH
1 h 10 m
no fares
FLR · 6 km
1 h 35 m
no fares
LHR · 23 km
MarrakechRAK
3 h 10 m
no fares
PSA · 70 km
3 h 20 m
€128-183
1 stop
LGW · 40 km

The busiest departure cities for these two, with a place kept for each other part of the world. Busiest means arriving passengers where an official count exists, and where none does, the number of non-stop services flown: official route statistics are published by the European reporting countries and by nobody else, so a table ranked on them alone would offer a reader in New York or Tokyo ten European cities. Flying times are estimated from the distance between airports, and every row is a city flown non-stop to both. Where the typical offer connects anyway, the stops are shown. Under each figure is the airport the flight lands at and how far that is from the centre, because the nearest airport is not always the one a route is flown to. Where both columns name the same airport it is one flight, and the difference between the two is the distance printed beside it. Typical return fares for 2026-08 to 2026-10, cached market data up to 7 days old. The figure is the middle half of the offers found, so a single price means they agreed and a range means they did not; for a typical route that middle half spans about a quarter of the median, and for the least settled routes rather more than the median itself.

Before you go

MeasureFlorenceLondon
Official languageItalianEnglish
CurrencyEuro (EUR)Pound Sterling (GBP)
SocketsCFL230 V, 50 HzG230 V, 50 Hz
Driving sideRightLeft
Time zoneUTC+1, UTC+2 in summerUTC, UTC+1 in summer
Emergency number112112 or 999
Elevation50 m4 m
Main airportFlorence Airport, Peretola (FLR)6 km from centre36 non-stop destinationsLondon Heathrow Airport (LHR)23 km from centre220 non-stop destinations
Public holidays this year13 days8 days

By the numbers

MeasureFlorenceLondon
City population360,9308,799,728
People per km²3,5285,598
Museums within 10 km140215
UNESCO World Heritage sites within 50 km44
Distinct cuisines in the centre62116

Where else could you go?

Every comparison below shares a destination with this one, so you can follow Florence or London somewhere new.

Browse every destination we have measured

Sources

© OpenStreetMap contributors, data available under the Open Database Licence. Place counts include data from Overture Maps Foundation (CDLA Permissive 2.0), assembled from Meta, Microsoft, Foursquare and other providers. Notable-place counts from Wikidata (CC0), weighted by Wikipedia language editions. Structured data from Wikidata (CC0). Weather data by Meteostat. Meteorological data provided by NOAA, DWD and others. Airport data from OurAirports (public domain). Tourism statistics from Eurostat, © European Union, reused under CC BY 4.0. Public holidays from Nager.Date (MIT). Non-stop route lists from the "Airlines and destinations" tables on English Wikipedia airport articles, by Wikipedia contributors, reused under CC BY-SA 4.0. Currency from the ISO 4217 register maintained by SIX, cross-checked against country data from GeoNames (CC BY 4.0). Price level from World Bank open data (PPP conversion factor for private consumption and official exchange rate), CC BY 4.0. Time zones from GeoNames (CC BY 4.0); clock offsets computed from the IANA time zone database. Exchange rates via Frankfurter, based on European Central Bank reference rates. Daylight hours computed from each destination's latitude using the NOAA solar position algorithm. Typical fares from Travelpayouts (Aviasales data). Route-level air passenger statistics from Eurostat, © European Union, reused under CC BY 4.0.

Scores follow rubric v2; snapshot generated 2026-08-31. Typical prices can be up to 7 days old. Daily budgets are estimates from country price levels.