VacationSelector

Florence or Marrakech?

Two destinations compared on nine measures of openly sourced data. Weight what matters to you and the verdict follows.

Your match

Florence
✓ Best match
55
match

Wins on museums & heritage and sights concentration with your weighting.

Marrakech
50
match

Wins on value for money and nature & day trips with your weighting.

What matters to you?

Pick a travel style or drag the sliders. The match scores above update as you do.

Scoreboard

Each measure scored 0 to 100. Open a row for the figures behind the score.

FlorenceMarrakech
Beaches & swimming. Florence and Marrakech are level on 0.
FlorenceMarrakech
Score00
Swim season months00
Beaches 10 km00
Coast distance78 km134 km
Water distance
Places to eat. Florence leads by 5 points.5
FlorenceMarrakech
Score5954
Restaurants within 2 km of centre1,299461
Effective number of cuisines within 2 km1526
Museums & heritage. Florence leads by 38 points.38
FlorenceMarrakech
Score8244
Museums within 10 km13222
Museums within 2 km of centre9317
Share of museums within 2 km %7077
Unesco sites within 50 km41
Nightlife. Florence leads by 19 points.19
FlorenceMarrakech
Score5637
Drinking venues within 4 km818282
Drinking venues within 2 km of centre599161
Share of drinking venues within 2 km %7357
Nightclubs within 4 km3432
Nature & day trips. Marrakech leads by 14 points.14
FlorenceMarrakech
Score3852
Protected land share 50 km %9
Landscape blanket share 50 km %20
Land share of disc %100100
Park area within 2 km86 hectares47 hectares
Good for families. Marrakech leads by 1 points.1
FlorenceMarrakech
Score5253
Tourist attractions within 2 km3028
Park area within 2 km86 hectares47 hectares
Theme parks within 30 km02
Sights concentration. Florence leads by 29 points.29
FlorenceMarrakech
Score7546
Notable places within 2 km29255
Min wikipedia languages55
Value for money. Marrakech leads by 18 points.18
FlorenceMarrakech
Score6886
Price level global64.939.8
Daily budget€155
Year-round weather. Marrakech leads by 13 points.13
FlorenceMarrakech
Score6881
Monthly daytime high10.8 °C to 32.7 °C19.1 °C to 37.6 °C
Monthly rainfall32 mm to 132 mm1 mm to 36 mm
Dry months212
0255075100

When should you go?

The figures behind each month. Each row is shaded against that destination's own year, so the deepest cell is its best month for that measure and the palest its weakest. Shades are not comparable between the two rows.

J
F
M
A
M
J
J
A
S
O
N
D
Daytime high, °C
Florence
11
12
16
20
24
29
32
33
27
22
16
11
Marrakech
19
21
24
26
30
34
38
37
33
29
23
20
Rainfall, mm
Florence
68
58
59
65
63
41
32
35
102
125
132
95
Marrakech
26
27
36
28
9
3
1
3
14
19
29
25
Daylight, hours per day
Florence
9
11
12
13
15
15
15
14
13
11
10
9
Marrakech
10
11
12
13
14
14
14
13
12
11
11
10
Sunshine, hours per day
Florence
4
4
6
6
8
9
11
10
7
5
4
3
Marrakech
8
8
8
9
10
11
11
10
9
8
8
7

Temperature and rainfall are thirty-year climate normals, averaged over the years shown. Florence: 1995-2020 (sunshine 1991-2020, rainfall 1991-2020) normals, Firenze / Peretola (5.6 km from centre). Marrakech: 1991-2020 normals, Marrakech (5.1 km from centre).

WorseBetter

Getting there

Flying fromFlorenceMarrakech
ParisCDG, ORY, BVA
1 h 40 m
€143-159
FLR · 6 km
3 h 10 m
€85-123
RAK · 6 km
LondonLHR, LGW, STN, LTN +2
2 h 5 m
€180-199
1 stop
FLR · 6 km
3 h 20 m
€140-172
RAK · 6 km
AmsterdamAMS
1 h 55 m
€232-255
2 stops
FLR · 6 km
3 h 40 m
€201-233
1 stop
RAK · 6 km
BarcelonaBCN
1 h 35 m
€113-168
FLR · 6 km
2 h 20 m
no fares
RAK · 6 km
RomeFCO, CIA
55 m
€136-139
1 stop
FLR · 6 km
3 h 10 m
€115-186
1 stop
RAK · 6 km
MadridMAD
2 h 10 m
no fares
FLR · 6 km
1 h 55 m
€64-110
RAK · 6 km
ManchesterMAN
2 h 20 m
no fares
PSA · 70 km
3 h 35 m
€124-167
1 stop
RAK · 6 km
FrankfurtFRA, HHN
1 h 30 m
no fares
FLR · 6 km
3 h 35 m
€144-224
1 stop
RAK · 6 km
BrusselsBRU, CRL
1 h 45 m
€156-246
1 stop
FLR · 6 km
3 h 30 m
€122-160
1 stop
RAK · 6 km
MunichMUC
1 h 15 m
no fares
FLR · 6 km
3 h 35 m
no fares
RAK · 6 km

The busiest departure cities for these two, with a place kept for each other part of the world. Busiest means arriving passengers where an official count exists, and where none does, the number of non-stop services flown: official route statistics are published by the European reporting countries and by nobody else, so a table ranked on them alone would offer a reader in New York or Tokyo ten European cities. Flying times are estimated from the distance between airports, and every row is a city flown non-stop to both. Where the typical offer connects anyway, the stops are shown. Under each figure is the airport the flight lands at and how far that is from the centre, because the nearest airport is not always the one a route is flown to. Where both columns name the same airport it is one flight, and the difference between the two is the distance printed beside it. Typical return fares for 2026-08 to 2026-10, cached market data up to 7 days old. The figure is the middle half of the offers found, so a single price means they agreed and a range means they did not; for a typical route that middle half spans about a quarter of the median, and for the least settled routes rather more than the median itself.

Before you go

MeasureFlorenceMarrakech
Official languageItalianArabic, Standard Moroccan Tamazight
CurrencyEuro (EUR)Moroccan Dirham (MAD)
SocketsCFL230 V, 50 HzCE50 Hz
Driving sideRightRight
Time zoneUTC+1, UTC+2 in summerUTC+1
Emergency number112Police 19/112, ambulance 15, fire 15
Elevation50 m465 m
Main airportFlorence Airport, Peretola (FLR)6 km from centre36 non-stop destinationsMarrakesh Menara Airport (RAK)6 km from centre118 non-stop destinations
Public holidays this year13 days10 days

By the numbers

MeasureFlorenceMarrakech
City population360,9301,002,697
People per km²3,5284,360
Museums within 10 km14014
UNESCO World Heritage sites within 50 km41
Distinct cuisines in the centre6256

Where else could you go?

Every comparison below shares a destination with this one, so you can follow Florence or Marrakech somewhere new.

Browse every destination we have measured

Sources

© OpenStreetMap contributors, data available under the Open Database Licence. Place counts include data from Overture Maps Foundation (CDLA Permissive 2.0), assembled from Meta, Microsoft, Foursquare and other providers. Notable-place counts from Wikidata (CC0), weighted by Wikipedia language editions. Structured data from Wikidata (CC0). Weather data by Meteostat. Meteorological data provided by NOAA, DWD and others. Airport data from OurAirports (public domain). Tourism statistics from Eurostat, © European Union, reused under CC BY 4.0. Public holidays from Nager.Date (MIT). Non-stop route lists from the "Airlines and destinations" tables on English Wikipedia airport articles, by Wikipedia contributors, reused under CC BY-SA 4.0. Currency from the ISO 4217 register maintained by SIX, cross-checked against country data from GeoNames (CC BY 4.0). Price level from World Bank open data (PPP conversion factor for private consumption and official exchange rate), CC BY 4.0. Time zones from GeoNames (CC BY 4.0); clock offsets computed from the IANA time zone database. Daylight hours computed from each destination's latitude using the NOAA solar position algorithm. Typical fares from Travelpayouts (Aviasales data). Route-level air passenger statistics from Eurostat, © European Union, reused under CC BY 4.0. Exchange rates via Frankfurter, based on European Central Bank reference rates.

Scores follow rubric v2; snapshot generated 2026-08-31. Typical prices can be up to 7 days old. Daily budgets are estimates from country price levels.