VacationSelector
Big Ben and Westminster Bridge, London
LondonBig Ben and Westminster Bridge
Painted colonial houses in the Pelourinho, Salvador
SalvadorPainted colonial houses in the Pelourinho

Photos: London by AXP Photography, Pexels License; Salvador by Paul R. Burley, CC BY-SA 4.0, cropped.

London or Salvador?

Our verdict in twelve categories, each scored against the same fixed benchmark cities, and the climate month by month, so you can choose for your trip.

Choose London for

  • shopping
  • getting around
  • families

What lies behind each score is written up on London’s own page.

Choose Salvador for

  • beaches
  • prices

What lies behind each score is written up on Salvador’s own page.

Scoreboard

Twelve categories on one fixed scale from 0 to 100. The shaded stretch is the gap between the two.

Beaches & swimming. London 25, Salvador 84: Salvador leads by 59 points.
Food & drink. London 84, Salvador 66: London leads by 18 points.
Culture & sights. London 94, Salvador 74: London leads by 20 points.
Nightlife. London 88, Salvador 70: London leads by 18 points.
Nature & outdoors. London 57, Salvador 52: London leads by 5 points.
Day trips. London 90, Salvador 56: London leads by 34 points.
Good for families. London 82, Salvador 42: London leads by 40 points.
Getting around. London 85, Salvador 42: London leads by 43 points.
Shopping & style. London 95, Salvador 42: London leads by 53 points.
Affordability. London 15, Salvador 70: Salvador leads by 55 points.
Live music & performing arts. London 98, Salvador 63: London leads by 35 points.
Wellness & relaxation. London 40, Salvador 32: London leads by 8 points.
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What lies behind each score is written up on the two cities’ own pages: London and Salvador.

Your match

Pick a travel style or drag the sliders, and both match scores follow your weighting.

London
Best match
71match

Wins on shopping and getting around with your weighting.

Salvador
58match

Wins on beaches and prices with your weighting.

What matters to you?

When should you go?

Pick your month. The climate figures are measured averages, not a forecast.

London in July

23 °Cdaytime high
15 °Cnight-time low
46 mmrain in the month
7 hsunshine a day
No seasea
16 hdaylight a day

Salvador in July

27 °Cdaytime high
21 °Cnight-time low
201 mmrain in the month
5 hsunshine a day
26 °Csea
11 hdaylight a day

Daytime high, °C

0°10°20°30°40°JFMAMJJASOND

Rainfall in the month, mm

0100200300JFMAMJJASOND
LondonSalvador

Temperature and rainfall are climate normals, averaged over the years shown. London: 1992-2020 (sunshine 1991-2020, rainfall 1991-2020) normals, London Weather Centre (1.3 km from centre). Salvador: 1991-2020 normals, Salvador (4.5 km from centre).

Before you go

MeasureLondonSalvador
Official languageEnglishPortuguese
CurrencyPound Sterling (GBP)Brazilian Real (BRL)
SocketsG230 V, 50 HzCN60 Hz
Driving sideLeftRight
Time zoneUTC, UTC+1 in summerUTC-3
Emergency number112 or 999Police 190, ambulance 192, fire 193
Elevation4 m8 m
Main airportLondon Heathrow Airport (LHR)23 km from centre224 non-stop destinationsDeputado Luiz Eduardo Magalhães International Airport (SSA)20 km from centre31 non-stop destinations
Public holidays this year8 days14 days

By the numbers

MeasureLondonSalvador
City population8,799,7282,417,678
People per km²5,5983,489
Museums within 10 km21649
UNESCO World Heritage sites within 50 km41
Swim season, months above 21 °C-12 months

Where else could you go?

Every comparison below shares a destination with this one, so you can follow London or Salvador somewhere new.

Browse every destination

Sources

Structured data from Wikidata (CC0). Weather data by Meteostat. Meteorological data provided by NOAA, DWD and others. Rainfall where no rain gauge is within 25 km is from the TerraClimate 1991-2020 climatology (Abatzoglou et al. 2018, Scientific Data), read at the city. Airport data from OurAirports (public domain). Public holidays from Nager.Date (MIT). Exchange rates via Frankfurter, based on European Central Bank reference rates. Non-stop route lists from the "Airlines and destinations" tables on English Wikipedia airport articles, by Wikipedia contributors, reused under CC BY-SA 4.0. Currency from the ISO 4217 register maintained by SIX, cross-checked against country data from GeoNames (CC BY 4.0). Price level from World Bank open data (PPP conversion factor for private consumption and official exchange rate), CC BY 4.0. Time zones from GeoNames (CC BY 4.0); clock offsets computed from the IANA time zone database. Sea surface temperature from NOAA OISST v2.1, NOAA Physical Sciences Laboratory. Daylight hours computed from each destination's latitude using the NOAA solar position algorithm.

Category scores are our editorial verdict under rubric v3, each placed against the same fixed benchmark cities; the climate figures are measured. How the scores are set. Snapshot generated 2026-11-01. Daily budgets are estimates from country price levels.